100 Days – 100 Ways to Master Your Digital Marketing
Each day from now until December 31, 2017, I will share with you ways that you can master your digital marketing strategy. Each tip will focus on one of the key areas of digital marketing that I am certified in and am using (or trying to use) in my business.
You can get these timely, income generating tips delivered to you in Messenger, email or directly here from the site (just scroll down).
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Listen, if someone tells you that they are using ALL of the digital marketing strategies that are available in their business, THEY ARE LYING! There are so many strategies out there and they are changing every day. Besides, every strategy is not right for every business.
Take this 100 day journey with me as we focus on results-driven actions that will help us grow our businesses and increase our bottom line.
Conversion Funnel Optimization
Content Marketing Mastery
Paid Traffic and Customer Acquisition
Email Marketing and List Building
Social and Community Management
Marketing Analytics and Data Science
Testing and Conversion Rate
Days Until 2018
What You Have Missed So Far
100 Days – 100 Ways to Master Your Digital Marketing Just as it is important for your customers to be able to find your physical location if you have a brick and mortar operation, it is important that they can find you online. Although this may seem like a “no...read more
100 Days – 100 Ways to Master Your Digital Marketing Marketing is the set of actions that you take to promote and sell your products and services. However, it is more than just advertising. Marketing encompasses the entire relationship between you and your potential...read more
100 Days – 100 Ways to Master Your Digital Marketing How many books have you read that have changed your life? Most of us can name at least 2 or 3 books that had a major impact on our lives. But have you ever thought about what if the author NEVER wrote that...read more
100 Days – 100 Ways to Master Your Digital Marketing One of a blogger’s biggest challenge is coming up with great blog posts that will be interesting to their readers. Not only is content important, but the way that content is presented is also key. Below are a few...read more
100 Days – 100 Ways to Master Your Digital Marketing The bottom line of business is simple. You have a product or service that you want to get into the hands of your clients in exchange for some type of compensation. That compensation could be money, a testimonial or...read more
100 Days – 100 Ways to Master Your Digital Marketing To have a successful human dating relationship, you must show that you have something to bring to the table. You must show that you are a giving person. This is the phase of the relationship where you try to be as...read more
100 Days – 100 Ways to Master Your Digital Marketing It is virtually impossible to make it to the next level in your business by yourself. You need a network of fellow business owners and colleagues. This network can help you stay in touch with what is happening in...read more
100 Days – 100 Ways to Master Your Digital Marketing Email marketing is also a good way to segment your list. One way to use this strategy is to see what other products and services you offer that your audience may be interested in. Once you know what they are...read more
100 Days – 100 Ways to Master Your Digital Marketing As business owners, particularly business owners who run their businesses online, data is very important to us. For many of us, our products and services are online files such as documents, videos, pictures and...read more
100 Days – 100 Ways to Master Your Digital Marketing What makes a good date? Is it the magnificent restaurant, the stimulating conversation or the surprise gift you received at the beginning of the evening? Is it any ONE thing or is it the experience as a whole? In my...read more
100 Days – 100 Ways to Master Your Digital Marketing A landing page is a web page designed to either gather specific information (known as an opt-in or lead generation page) or sell a product or service (known as a sales page). These pages are standalone pages meaning...read more
100 Days – 100 Ways to Master Your Digital Marketing Blogging is not just about writing a bunch of content and posting it on your website. Blogging is (or should) be an important part of your sales process. Blogs are sometimes the first introduction that someone has...read more
100 Days – 100 Ways to Master Your Digital Marketing Membership programs are an excellent way to build your community, deliver great content and build your bank account. In a membership program, your customers pay each month/quarter/year to access your content. If you...read more
100 Days – 100 Ways to Master Your Digital Marketing I found a cool tool that will allow you to turn your blog posts or any article into a video, rather quickly and easily. It's call Lumen5. If the name "Lumen5" sounds like something out of a sci-fi thriller, you are...read more
100 Days – 100 Ways to Master Your Digital Marketing It’s the common complaint of many coaches, authors and entrepreneurs. “No one is signing up for my classes.” “No one is buying my book.” “No one is purchasing my services.” My respond to that may seem rather harsh...read more
100 Days – 100 Ways to Master Your Digital Marketing Eighty-eight minutes to go! As I am writing this, I have 88 minutes before Day 1 of my 100-Day journey is over… and I almost messed up…even before I got started. See, I have been thinking about this very day for...read more
Meet Your Facilitator
Certified Digital Marketing Professional
Vanessa Collins is an author, publisher and Certified Digital Marketing Professional (CDMP). She helps small businesses and entrepreneurs develop digital marketing strategies so that they can monetize their message without getting lost in the sea of technology that is available. She owns Vanessa Collins LLC which is a business coaching and consulting firm specializing in author/publishing coaching, social media branding, and business planning. Vanessa also co-owns Heart Thoughts Publishing and Tahitian Black Companies. She has personally written and published 4 books and two publishing companies have published 25 authors totally over 50 books. In addition, she has helped several authors start their own publishing/coaching businesses.
As a certified digital marketing professional, Vanessa shows her clients how to navigate the waters of digital marketing and social media to increase their brand recognition, customer attraction and retention. Vanessa stays on the cutting edge of technology and provides timely information for her clients so that they can make fast, informed decisions about their business. She also provides various professional business services including web design and social media management. She is the creator of Digital Mastery for Women and Digital Mastery Academy.